JUNE WINNER The Winner of June's Contest Donna Sox La Chez Soi Lakeland, Florida
Last month we discussed selling product in a Mall Kiosk for the Holiday Season. This month we are still on the topic of "Have you figured out how to get the most of Holiday Sales?" I'll continue to give you some ideas, old and new on boosting your sales for the fourth quarter this year in our newsletters for the next couple of months.
For most retailers, the busiest retail weeks of the year are between Thanksgiving and New Year's Day in contrast to the busiest wholesale weeks here at Springdale since we fill the shelves you. Many retailers attribute as much as 33 to 50 percent of their annualsales to the holiday season. The following ideas can help retailers spread their holiday business in several more weeks. ...Run a special promotion on holiday items earlier in the year. Encourage your clients to spread out their shopping. Snag those holiday dollars early before your customers spend them in another store.
...Develop product variations year-round.
...Give your clients a coupon with their purchase that's good only the last half of January so they come back for their Valentine gifts early. it's important to your bottom line that a customer comes back and purchases after the holiday season instead of just a once a year visit to your store or website.
...Find new niches to expand your market.
...Host open houses..Have your first and largest one on Nov. 1 and carry it thru to Sunday afternoon or evening. Be sure to promote your open house in several ways to reach all your potential clients. If possible play Christmas music to set the mood. Have some sort of small give away to the first 100, 200, 500 customers,buyers.. whatever you can budget...and let everyone know in advance that the first shopper receive this gift. You could also have hot cider..depending upon your location, the weather etc. It's important to have a spread of price points for every type of client budget.
Spreading out your business does not exactly mean that you should emphasize the holiday season equally with other season. An avalanch of customers is brought with the holiday season, and if you start planning early you can avoid getting buried.
The coupon for July is july20085. Just enter it into the shopping cart for a $10.00 discount on any order over $100.00. This discount coupon can not be combined with any other coupon.
I've found some great buys on containers,& fragrances that we are putting in special collections in limited quantities. We are taking pictures of these new items now and they will be located on the Specials and Sales page.
Springdale Spa a division of Springdale Orchards, LLC/Springdale Collection
7780 Blewett Cutoff, Peshastin, WA 98847 509-548-7780
