Newsletter>
Spa Insider June 2008

MAY WINNER
The Winner of May's Contest
Marilynn Manfra
Cranston, RI 02910

Have you figured out how to get the most of Holiday Sales?
I'll be giving you some ideas, old and new on boosting
your sales for the fourth quarter this year in our
newsletters for the next couple of months.

Is a Mall Kiosk for You?
Operating a mall kiosk to increase holiday sales is not
unlike running a booth at a crafts fair. Several clients
have tried it. Some sucessful, and some not so sucessful.
Kiosks can provide a lucrative sales opportunity, Kiosks
can also have challenges and problems.
Shoppers often look at kiosks as a way to see what's new,
and perhaps a different selection of gifts during the
holiday season.
You'll probably have to sign a contract for November
and December, and pre-Thanksgiving sales are likely to be
slower than the real holiday sales. Sometimes it's a flat rate, and other times it's a monthly fee plus a percentage
of sales over a negotiated amount. Prices also vary
depending on the mall's location and foot traffic.
Location, Location, Location...this is one of the critcal factors. Be sure you choose a mall with customers who are
in your target market. And if you don't already know what
your target market is do some homework. It's important to
know the demogragphics of your potential clients. Try to
get your kiosk near one of the popular stores. Make sure
there's not a kiosk next to yours that sells the same
type of products.
Your kiosk display should focus on just one or two types
of products. By that I mean purses and bath and body.
Not purses, bath and body, sweatshirts, pictures, etc.
You want the shoppers to know in just a few seconds
what you are selling. Too much variety in the midst
of mall traffic...or a holiday gift show will be counterproductive.
Can you handle the staffing for mall hours? Remember
you'll have to man that kiosk the same hours that the
mall is open..7 days a week, and maybe 12 hours a day.
Re-stocking can be a challenge, just like gift show,
because you have such limited space. Some clients
keep inventory in the parking lot in a trailer or van.
Security..In most malls security can be another problem.
It can be hard to keep your eyes on your merchandise
while talking with customers.
Have you checked out our predesigned logos? So many of
you have asked for just a simple label that we could
insert your name, brand or company, so now those are
available. You will find a downloadable price sheet
for label printing in the site index. We can print
as few as 50 label, and offer quantity discounts
for quantities as large as 3,000.
The coupon for June is june20085. Just enter it into
the shopping cart for a $5.00 discount on any order
over $50.00. This discount coupon can not be
combined with any other coupon.
The pictures of our prelabeled Natural Elements, organic
bath and body line should be up in just the next few
days. Attractively packaged in amber containers, black
caps, lids and pumps with a green and brown label.
We are just getting ready to offer some Limited Editions.

I've found some great buys on containers, and fragrances
that we are putting in special collections in limited
quantities. These can be found on the Specials and Sales
page.


 We carry no shelf stock and custom make each order.  Therefore, all orders should allow 12 to 18 business days for turn around time from start to finish.  As these are custom orders you will be charged for your order when order is placed.    Shipping charges will be processed when your order is shipped.

"Samples" will go out immediate as we do keep these on hand for companies that want to learn about our products.

www.springdalespa.com 

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